How Much LinkedIn Sales Navigator Cost in 2024? [Pricing Guide]

Mathieu Brun-Picard
🦁 Expert Sales Ops & Automation : +35 customers

In this article, we'll cover:

  • How much LinkedIn Sales Navigator costs in 2024?
  • Which pricing plan to choose?
  • How to get LinkedIn Sales Navigator for Free?
  • How to get Advanced features with Pronto?
  • Why LinkedIn Sales Navigator Outshines Alternatives?

This article will serve as a comprehensive guide to LinkedIn Sales Navigator, helping you understand its pricing tiers, unique features, and how it can take your sales game to the next level.

Let’s dive into it !

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How Much LinkedIn Sales Navigator Cost?

LinkedIn Sales Navigator is a powerful sales tool designed to elevate the sales process for professionals and teams. Understanding the LinkedIn Sales Navigator cost in 2024 is crucial for making the most of this platform. Below is an overview of the pricing for each Sales Navigator plan:

Linkedin Sales Navigator Pricing

Sales Navigator Core Plan

  • Pricing: $99.99 per user per month (monthly billing) or $79.99 per user per month ($959.88 annually) when billed annually.
  • Best For: Individual sales professionals or small sales teams starting with LinkedIn Sales Navigator.
  • Key Features:
    • Advanced search filters to find and connect with leads quickly.
    • 50 InMail messages per month for direct outreach.
    • Lead and LinkedIn account insights.

Sales Navigator Advanced Plan

  • Pricing: $149 per user per month (monthly billing) or $108.33 per user per month ($1,299.96 annually).
  • Best For: Teams that need enhanced collaboration and CRM integration.
  • Key Features:
    • Includes all Core Plan features.
    • Advanced team collaboration tools.
    • Integration with CRMs like Salesforce and HubSpot.
    • Increased InMail message limits.

Sales Navigator Advanced Plus Plan

  • Pricing: Starts at approximately $1,600 per user annually, with custom quotes available.
  • Best For: Large enterprises needing robust features and comprehensive CRM integration.
  • Key Features:
    • All features of the Advanced Plan.
    • Enterprise-grade CRM integrations for seamless data management.
    • Advanced analytics and data validation to optimize team strategies.

Which Sales Navigator pricing plan to choose?

The right Sales Navigator plan depends on your sales goals, team size, and budget. Here’s how to determine the best option for your needs based on your persona:

Solo Sales Professional or Freelancer

  • Recommended Plan: Sales Navigator Core Plan
  • Why It’s Right for You: If you’re working alone and want to improve your lead generation and outreach, the Core Plan is the most cost-effective option. It includes essential tools like advanced search filters to target prospects efficiently and 50 InMail messages per month to connect directly with potential leads.

Part of a Growing Sales Team

  • Recommended Plan: Sales Navigator Advanced Plan
  • Why It’s Right for You: For teams requiring collaboration and seamless integration into existing workflows, this Plan is ideal. It provides tools like CRM integration with platforms like Salesforce and HubSpot, advanced team collaboration features, and higher InMail limits to improve team productivity and close more deals.

Managing a Large Enterprise Sales Operation

  • Recommended Plan: Sales Navigator Advanced Plus Plan
  • Why It’s Right for You: Enterprises with complex sales processes and large teams need the advanced features of the Advanced Plus Plan. With comprehensive CRM integration, advanced analytics, and data validation, it helps large organizations optimize team performance and manage leads at scale.

How to get LinkedIn Sales Navigator for Free?

If you're considering LinkedIn Sales Navigator but aren't sure if it's the right sales tool for your needs, LinkedIn provides a free trial to help you explore its features and decide whether it’s worth the investment.

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What Does the LinkedIn Sales Navigator Free Trial Offer?

The free trial gives users full access to the features available in the plan they choose to test, whether it’s the Sales Navigator Core Plan, Advanced Plan, or even the Sales Navigator Advanced Plus. During the trial period, you can explore the following features:

  • Advanced Search Filters: Identify and connect with high-quality leads tailored to your sales goals.
  • InMail Messaging: Send a limited number of messages to prospects outside your LinkedIn account network.
  • Lead Recommendations: Get AI-powered suggestions to find the right people and accounts.
  • CRM Integration (Advanced and Advanced Plus): Test how seamlessly the platform integrates with your existing tools.

This trial is an excellent opportunity to experience the Sales Navigator offers firsthand and evaluate its potential to transform your lead generation.

How to Start Your LinkedIn Sales Navigator Free Trial

  1. Sign Up: Log into your existing LinkedIn account, or create one if you’re new to LinkedIn.
  2. Select a Plan: Choose the plan you want to test—most users start with the Sales Navigator Core Plan. However, if you’re part of a larger team, consider testing the Adv. Plan or exploring Sales Navigator Advanced Plus pricing for enterprise-grade features.
  3. Enter Payment Details: LinkedIn requires payment details to activate the trial, but you won’t be charged as long as you cancel before the trial period ends.
  4. Explore Features: Use the trial period to dive into the sales navigator offers and see if it’s a good fit for your sales strategy.

Get Sales Navigator for 50% Off [BONUS]

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If you’re still unsure about committing after the free trial, LinkedIn has an enticing offer. If you stop your subscription within the first month, they often provide an incentive: three months of LinkedIn Sales Navigator at 50% off. This can significantly lower the Sales Navigator Core pricing, Advanced pricing, or even Navigator Advanced Plus pricing, making it a budget-friendly way to continue exploring its value.

What Happens After the Free Trial?

At the end of the free trial, you can choose to continue with the selected plan and be billed based on the plan’s pricing. If you decide the platform isn’t for you, simply cancel before the trial ends, and your LinkedIn account will revert to its standard features with no charges applied. And don’t forget—if you cancel within the first month, you could snag the 50% discount offer for three additional months.

Make the most of the LinkedIn Sales Navigator Free Trial to unlock insights, connect with the right leads, and elevate your sales process. Sign up today and take the first step toward better sales success!

How to Get Sales Navigator Advanced Features with Pronto

If the LinkedIn Sales Navigator Advanced Plan is beyond your budget, Pronto offers a practical and affordable alternative to unlock similar features. Here’s what Pronto allows you to do:

Import Companies into Sales Navigator

  • Upload a CSV list of company names to Pronto.
  • Enrich data by automatically identifying company websites and LinkedIn URLs.
  • Seamlessly import the enriched data into Sales Navigator for targeted prospecting.

Export and Qualify Leads working into these companies

  • Export searches from Sales Navigator directly into Pronto.
  • Automatically clean and verify lead data to ensure it meets your criteria.
  • Use validated leads to improve the quality and precision of your outreach.

Find Emails and Phone Numbers

  • Access over 20 email providers through Pronto’s interface.
  • Find and verify emails and phone numbers with 99.5% accuracy.
  • Increase engagement rates by ensuring communications reach valid contacts.

Detect Optimal Outreach Timing

  • Set up business signals to track key events like new hires or promotions.
  • Identify the best moments to reach out to prospects for meaningful and timely connections.

By integrating Pronto with your Sales Navigator Core Plan, you can automate critical parts of the sales process. This combination offers the efficiency and effectiveness of the Adv. Plan—at a fraction of the cost.

LinkedIn Sales Navigator Alternatives

When it comes to sales prospecting, several tools claim to compete with LinkedIn Sales Navigator.

However, Sales Navigator remains the best alternative for one simple reason: access to LinkedIn’s unrivaled network of professionals.

Other providers often miss up to 50% of the leads, as their databases are incomplete or outdated. Additionally, leads sourced from competing tools tend to be more crowded, leading to diminished outreach effectiveness.

Competitors and Their Pricing

While LinkedIn Sales Navigator is unmatched in its access to verified profiles, here’s a quick look at some common alternatives and their limitations:

  1. ZoomInfo
    • Pricing: Starts at $15,000/year for teams.
    • Pros: Extensive contact and company data beyond LinkedIn.
    • Cons: Limited LinkedIn integration and outdated contact info in certain industries. Outreach can feel crowded as many teams rely on the same data.
  2. Apollo.io
    • Pricing: Free for basic features, premium plans start at $39/month per user.
    • Pros: Budget-friendly with basic email sequencing and contact discovery.
    • Cons: Misses many LinkedIn-exclusive leads, leaving critical opportunities untapped.
  3. Skylead
    • Pricing: $100/month per user.
    • Pros: Focused on LinkedIn automation and multi-channel outreach.
    • Cons: Relies on your existing LinkedIn network but lacks LinkedIn’s full database access.
  4. LeadIQ
    • Pricing: Starts at $75/month per user.
    • Pros: Integrates with LinkedIn for streamlined prospecting.
    • Cons: Limited database compared to LinkedIn Sales Navigator, leading to missed opportunities.

When to Choose Sales Navigator Over Alternatives

Here’s why Sales Navigator remains the top choice for serious sales professionals:

  • Complete Database: Unlike competitors, Sales Navigator provides direct access to LinkedIn’s full network of professionals, ensuring you never miss a lead. Other tools may exclude up to 50% of key prospects, leaving significant gaps in your outreach.
  • Less Crowded Outreach: With alternative tools, many sales teams are reaching out to the same limited pool of leads, creating overcrowded inboxes and reducing response rates. Sales Navigator ensures access to fresher, less-explored leads.
  • Real-Time Insights: Only Sales Navigator gives you updates on lead activity, such as job changes or company news, allowing for timely and personalized outreach.
  • Seamless Integration: Native LinkedIn features like advanced search filters, InMail, and lead recommendations make it an intuitive and efficient tool for relationship building.

FAQ

Is LinkedIn Sales Navigator Worth the Price?

Yes, LinkedIn Sales Navigator is a powerful tool for sales professionals and teams. Its features, like sales navigator’s advanced search, InMail, and real-time lead updates, help you target and connect with the right prospects, making it invaluable for sales professionals looking to maximize their sales efforts.
Unlike regular LinkedIn, it’s designed for sales and marketing teams to take their sales game to the next level by improving lead quality, building a stronger sales pipeline, and increasing conversion rates. With pricing tiers that cater to individual users and teams, it’s worth considering if you’re serious about linkedin prospecting and optimizing your sales efficiency.

Can I Cancel Anytime?

Yes, you can cancel your LinkedIn Sales Navigator subscription anytime.
If you decide sales navigator’s features are not right for you, simply manage your sales navigator subscription in your LinkedIn account settings before the next billing cycle to avoid being charged. LinkedIn also allows you to switch between the core and other plans if your needs change.

Does LinkedIn Offer Discounts for Sales Navigator?

Yes, LinkedIn sometimes offers discounts for new users or during special promotions.
For example:

  • Users who cancel during the free trial are often offered three months at 50% off to continue their sales navigator subscription.
  • Annual plans, like the LinkedIn Sales Navigator Core and Advanced Plans, provide significant savings compared to monthly billing.
    It’s always a good idea to explore LinkedIn Sales Navigator pricing plans and look for promotional deals to maximize your budget.

How Much Does Sales Navigator Cost for Teams?

For teams, LinkedIn Sales Navigator pricing starts at $108.33 per user per month (billed annually) for the Advanced Plan. Larger organizations requiring enhanced features, like CRM integration with tools like SalesForce, can consider the Adv. Plan +, which is designed for sales teams and enterprises.
These plans are designed for sales teams that need collaboration tools, CRM syncing, and advanced analytics to improve their sales efficiency and take their sales efforts to the next level.

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