Content
Sales used to be hard.
You had to find the right prospects to contact.
You had to find the right message to send to them.
And you had to analyze your sales performance manually.
AI changed everything.
In this article, you’ll find the 7 AI sales tools that helped us skyrocket our growth in the last 12 months.
Best AI tool for Sales Prospecting: ProntoHQ
Before Pronto, building an outreach list for a single campaign could swallow an entire afternoon—hunting for accounts, double-checking titles, and praying your email finder had a match.
Now the whole flow (company + lead + verified contact data) takes minutes, and our SDRs spend that reclaimed time actually talking to prospects.
Why we love it
- Persona & Look-alike search in one click – Upload a target company list or describe your ideal buyer; Pronto surfaces similar firms, real-time hiring, tech-stack, or growth signals so you never start from a blank sheet.
- Waterfall enrichment across 100+ data providers – A single query pings more than 100 premium sources, then “waterfalls” through them until it finds a verified email or phone, charging you only for the valid hit.
- Triple verification (> 99.5 % accuracy) – Three independent debouncers clean every email/phone to protect deliverability.
- Buying-signal alerts (new hires, job changes, stack shifts) – Pronto watches your CRM & LinkedIn Sales Navigator searches and pings reps the moment a champion is promoted or a target starts hiring.
- One-click sync – Push enriched contacts straight into HubSpot, Salesforce, or your sequencer so reps can launch an outreach sequence instantly.
Key Benefits
- Cuts list-building time by ~80 % (our SDRs book +50 % more demos).
- Higher connect rate thanks to ultra-clean data and phone coverage.
- Scales with you – pay-per-valid contact keeps costs predictable.
- Loved by the market – 1,000 + GTM teams and agencies rely on Pronto; SalesTech Scout’s editors give it 4.8 / 5.
To Consider Before Buying
- LinkedIn Sales Navigator required for some advanced scraping features.
- Phone credits cost extra (30 credits/number), so budget accordingly.
Reviews
“With Pronto my 35-person team blew past quota—each SDR now books +50 % more demos.” – Alexis, Head of Sales, WeYou Group (prontohq.com)
Pronto turns list-building from a slog into a science—and gives you the verified contacts and timing signals you need to start more conversations, faster.
Best AI tool for Sales Coaching: Gong.io
Before Gong.io, our sales coaching relied on intuition. Literally!
Gong saved us countless mentoring hours every week by providing data-driven insights from real calls.
Now we can instantly pinpoint what's working and what's not.
Why we love it
- Sales Coaching & Feedback: Provides actionable, AI-driven feedback from real call insights.
- Deal Management & Pipeline Visibility: Offers clear visibility into your sales pipeline and identifies deals at risk.
- Collaboration & Call Scoring: Share, score, and review sales calls.
Key Benefits
- Easy to use and integrate with different tools like HubSpot
- The actionable insights are carefully curated
- The feedback is precise and actionable
- Team collaboration and visibility
To Consider Before Buying
- Pricing: One area where Gong could improve is transparency around pricing. Its cost may be a concern for smaller businesses or teams with limited budgets. For organizations with tighter financial resources, implementing Gong’s services might not be feasible. I recommend you check their services only when your sales team is growing fast enough to justify the costs.
- Feature Utilization: Gong offers powerful features—like AI analysis that detects winning phrases, customer objections, and emerging trends—but many users may not fully take advantage of them. To get the most value, explore the full range of its capabilities.
Reviews
We’re not the only ones to like Gong. They have an incredible score of 4.8 out of 5 on G2.
Best AI tool for Contact Enrichment: Apollo.io
We used to spend hours manually enriching contacts, often ending up with incomplete profiles.
With Apollo.io, that's history. Apollo’s automatically fills in missing contact details, like job titles, company sizes, or email addresses, allowing our team to focus purely on outreach.
Why we love it
- Contact Database: Access to millions of contacts and companies.
- Email sequencing: Automated outreach with customizable sequences.
- CRM integration: Syncs with platforms like Salesforce and HubSpot.
Key Benefits
- Comprehensive Database
- User-Friendly Interface
- Integrated Workflow
To Consider Before Buying
- Support Response Time: We sometimes experienced delays in customer support responses, but nothing serious.
- Feature Limitations: Certain advanced features are only available in higher-tier plans.
Pricing
- Free Plan: Limited features, suitable for testing the platform.
- Basic Plan: $39/user/month – Includes email tracking and AI-assisted email writing.
- Professional Plan: $79/user/month – Adds advanced automation features.
Reviews
We're not alone in thinking Apollo.io is great—on G2, users rated it an impressive 4.7 out of 5.
Best AI Phone System: Allô
Remember missed calls and long voicemail messages?
Well, with Allô, our communication became easier overnight. This app transcribes, records, and summarizes every call, helping us manage leads effortlessly from anywhere.
Its "Whisper" feature even lets us know who's calling and why before picking up. It literally shows us all the details of the caller like company, deals closed, interested in, etc, so when we answer, we sound like magicians knowing everything about the client.
Why we love it
- Call Transcription & Summaries: (Our Favorite) Automatically transcribe and summarize calls for quick reference.
- Intelligent Call Routing: Send calls to the right team member every time.
- AI Receptionist: Handles your calls when you are busy or outside business time, filters spam, and captures caller intent.
- Integrations: Connect with your CRM, accounting software, or productivity tools.
Key Benefits
- Simplicity & Mobility:
- AI Efficiency
- Cost-Effective for SMBs
- Robust Call Quality
To Consider Before Buying
- Mobile-Centric: If your team prefers desktop-based solutions, Allô’s mobile-first approach might require adjustment (even if they recently released a desktop app)
- Limited Enterprise Features: as Allô was esigned primarily for SMBs, some enterprise-level telephony features may not be available.
Pricing
Free Trial: 7-day free trial, no commitment.
Starter Plan: $13/month per user—perfect for entrepreneurs and small teams.
Growth Plan: $25/month per user—advanced features for growing SMBs.
Reviews
Allô boasts a 4.5/5 on the App Store.
Best AI Chatbot: ChatGPT
We love ChatGPT because it's versatile—like having an extra sales assistant.
We spend time in chatGPT for: compelling emails, prepping us for tough meetings, or coaching our new recruits.
Why we love it
- AI-Powered Content Generation: with the right prompts, ChatGPT can generate compelling sales emails, prospecting scripts and sales pitches very efficiently.
- Meeting Preparation Assistant: we use it to prepare concise talking points, get ready for objections, and optimize our sales presentations.
- Instant Q&A Capability: it provides us real-time, detailed responses to product questions, improving our responsiveness and expertise.
Key Benefits
- Huge Time Saver
- Easy-to-use Interface
- Extremely Versatile
To Consider Before Buying
- Accuracy & Fact-Checking: As most of us know now, ChatGPT’s output requires manual verification, especially for highly technical or specific content.
- Lack of Native Integrations: GPT still lacks integrations with existing CRM or sales platforms meaning you’ll have to manage it as a separate tool.
Pricing
Free Version: Great to test capabilities, with usage limits during peak hours.
ChatGPT Plus: $20/month—priority access, faster response times, advanced features, and beta functionalities.
Reviews
ChatGPT doesn't just impress us, users on G2 have rated it an outstanding 4.7 out of 5.
Best AI Spellchecker: Grammarly
Grammar mistakes in sales pitches are embarrassing.
Grammarly helped us maintain professionalism across all communications.
It catches grammar errors, suggests clearer phrasing, and ensures every interaction leaves the right impression.
Believe us, the improvement in response rates from polished communications alone justifies its use.
Why we love it
- Advanced Grammar & Spell Checker: Corrects our grammar, punctuation, and spelling errors across emails and documents.
- Tone & Style Recommendations: Ensures our message matches our intended tone.
- AI-Powered Clarity & Engagement Suggestions: Improves sentence structure and readability.
Key Benefits
- Instant Professionalism
- Ease of Use & Accessibility
- Comprehensive insights
To Consider Before Buying
- Premium Pricing: Advanced features, including plagiarism detection and full-style recommendations, require a paid subscription.
- Contextual Limitations: Occasionally, Grammarly's suggestions might lack nuance or context-specific accuracy, so we recommend a final manual review.
Pricing
Free Plan: Essential grammar and spelling checks.
Premium Plan: From $12/month (annual plan) you have advanced clarity suggestions, style enhancements, and plagiarism checks.
Business Plan: From $15/month per user you have team analytics, style guides, and admin controls for professional teams.
Reviews
We're not the only fans of Grammarly, it's highly praised on G2 with an impressive rating of 4.7 out of 5.
Comment of Deborah C. on G2.
Best AI Meeting Note Taker: Otter.ai
Meetings are crucial but can be draining when taking notes manually.
But with Otter.ai it is not a problem. It transcribes meetings in real-time, identifies key points, action items, and shares notes immediately afterward.
This means no more missed details or manual follow-ups. Our post-meeting productivity surged, freeing up significant time for actual selling.
Why we love it
- Real-Time Meeting Transcription: it transcribes your meetings live so we stopped taking notes and started to pay more attention to the discussions themselves.
- AI-Powered Note Summaries: it creates clear, actionable summaries and identifies key takeaways from our conversations.
- Speaker Identification & Tagging: Otter accurately labels speakers, making follow-ups and action points crystal clear.
Key Benefits
- Time Efficiency
- User-Friendly Interface
- Searchable & Editable Notes
To Consider Before Buying
- Transcription Accuracy: Background noise or heavy accents may occasionally affect accuracy, requiring minor manual corrections.
- Storage & Usage Limits: Free and lower-tier plans come with limitations on monthly transcription hours and storage.
Pricing
Free Plan: 300 minutes/month, ideal for individual occasional use.
Pro Plan: $8.33/month (annual plan) for up to 1,200 monthly transcription minutes, advanced search, and export options.
Business Plan: $20/month per user, for team collaboration, admin features, and unlimited transcription.
Reviews
We’re definitely not alone in appreciating Otter.ai. On G2, it has earned a solid reputation with a rating of 4.3 out of 5.
Comment of Kristin V. on G2.
Frequently Asked Questions about AI and Sales
What is the best AI sales tool?
The answer depends on your needs, but for prospecting, Pronto stands out. Gong.io is excellent for coaching, Apollo.io for enrichment, and Allô excels as a phone system.
How can AI be used for sales?
AI helps sales processes by automating prospecting, personalizing outreach, enhancing communication, and providing actionable insights to improve sales strategies and conversions.
Will AI ever replace sales?
No, AI won't replace human sales teams. Instead, it complements human skills, automating tedious tasks and enabling salespeople to focus more on high-value, strategic activities.
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