Content
Looking for Lusha alternatives? Whether you're concerned about data accuracy, pricing, or limited phone number coverage, you're not alone. Many sales teams are exploring better options for B2B contact enrichment in 2026.
After testing 12+ tools with real prospecting campaigns, I've compiled this honest comparison of the best alternatives to Lusha. You'll discover which tools excel at phone enrichment, email finding, and data quality—plus their actual pricing and ideal use cases.
TL;DR: If you need maximum phone coverage (93% match rate) with waterfall enrichment across 20+ providers, ProntoHQ is the clear winner. FullEnrich is second with 85% phones (waterfall, 15+ providers) but has data quality issues for FR/US markets. BetterContact is third (82% phones, 73% emails). The other 9 alternatives use single providers and achieve 32-74% phone match rates.
Top 12 Lusha Alternatives Compared
Alternatives
Data from independent testing of 1,000+ B2B contacts across industries. Updated February 2026.
Why Look for Lusha Alternatives?
Lusha pioneered B2B contact data, but several issues drive teams to seek alternatives:
1. Limited Phone Number Coverage
Lusha relies on a single data provider. If their source doesn't have a phone number, you're out of luck. This single-point-of-failure approach means you'll often come up empty, especially for mobile numbers or European contacts. With only 51% phone match rate, you're missing nearly half your prospects.
2. Expensive Credit System
Lusha's pricing model quickly becomes expensive:
- Professional plan: $99/month for 480 credits
- One phone reveal = 5 credits
- That's only 96 phone numbers per month at $1.03 each
- Premium plan: $79/user/month (annual commitment required)
3. Data Accuracy Concerns
When you're limited to one data source, outdated information is inevitable. Sales teams report accuracy rates around 51% for phone numbers and 65% for emails, leading to wasted time and missed opportunities.
4. Chrome Extension Limitations
While Lusha's Chrome extension is convenient, it only works on LinkedIn and a few other sites. This limits your prospecting flexibility compared to tools with broader platform support.
The Solution? Modern alternatives use waterfall enrichment (checking multiple data providers sequentially) to dramatically improve data coverage and accuracy. Advanced tools also offer job change tracking and new hire detection to time your outreach perfectly—features Lusha doesn't provide.
1. ProntoHQ – Best for Maximum Verified Phone Number Coverage
ProntoHQ is the ultimate alternative to Lusha if phone enrichment is your priority. Unlike single-source tools, ProntoHQ uses waterfall technology to query 20+ data providers sequentially until it finds valid contact information.
Key Features
Waterfall Enrichment Technology
- Checks 20+ premium data providers automatically
- Sequential search until valid data found
- Real-time validation before delivery
- 93% phone match rate (vs. 51% for single-source tools like Lusha)
- 95% email accuracy
Multi-Channel Prospecting
- Direct phone numbers (mobile + landline)
- Professional email addresses
- LinkedIn profile enrichment
- Company data enhancement
ProntoHQ also offers multiple ways to build your prospect lists before enrichment:
Integration Ecosystem
- Chrome extension for LinkedIn, Sales Navigator, and company websites
- API for custom workflows
- Native integrations: HubSpot, Salesforce, Pipedrive, Lemlist
- CSV bulk enrichment
Pricing
- Starter: $49/month - 500 credits, waterfall enrichment
- Professional: $99/month - 1,200 credits, waterfall enrichment, priority support
- Enterprise: Custom pricing - unlimited credits, dedicated support, custom integrations
Pros & Cons
✅ Pros:
- Highest phone match rate in the market (93%)
- 20+ data sources vs. Lusha's single source
- Transparent credit system
- Real-time data validation
- Excellent for European phone numbers
- Superior email accuracy (95%)
❌ Cons:
- Newer brand (less established than Lusha)
- No built-in dialer (integrates with existing tools)
- Waterfall can take 2-3 seconds vs instant results
Best For
- Sales teams prioritizing phone prospecting
- Cold callers who need high phone match rates
- European market prospecting (strong coverage)
- Companies wanting predictable costs
Real User Results
"We switched from Lusha to ProntoHQ and our phone connect rate jumped from 51% to 93%. The waterfall technology is a game-changer for cold calling." — Sarah M., SDR Manager
2. FullEnrich – Second Best Waterfall but Data Quality Issues
FullEnrich is another waterfall enrichment platform that queries multiple data providers sequentially. With 85% phone and 86% email match rates, it appears competitive—but independent testing reveals significant data quality concerns.
Key Features
- Waterfall enrichment across 15+ data sources
- Triple verification system
- Phone number enrichment with multiple providers
- Real-time email verification
- API access included
Pricing
- Starter: $59/month - 1,000 enrichments
- Growth: $179/month - 5,000 enrichments
- Scale: $449/month - 15,000 enrichments
- Enterprise: Custom pricing
Why ProntoHQ Beats FullEnrich
Independent testing on 1,000+ contacts reveals critical data quality issues with FullEnrich:
French Phone Numbers:
- FullEnrich finds 100% of numbers that ProntoHQ finds
- BUT: Returns many landline/non-FR numbers that ProntoHQ intelligently filters out
- ProntoHQ's filtering logic provides cleaner, more actionable data
US Phone Numbers:
- FullEnrich finds ~100% of what ProntoHQ finds
- BUT: 15-20% are different numbers (lower quality)
- For numbers FullEnrich doesn't find: ProntoHQ discovers many valid US numbers + some international
- ProntoHQ's US coverage is more comprehensive and accurate
Conclusion: While FullEnrich has good coverage (85% phones), ProntoHQ's 93% phone match rate + superior data filtering makes it the better choice for sales teams who need reliable, actionable contact data.
Pros & Cons
✅ Pros:
- True waterfall technology (like ProntoHQ)
- Access to 15+ data providers for one price
- Good phone match rate (85%)
- Strong email coverage (86%)
❌ Cons:
- Phone match rate lower than ProntoHQ (85% vs 93%)
- Data quality issues for FR/US markets
- Includes invalid/landline numbers without filtering
- Fewer data sources than ProntoHQ (15 vs 20+)
- No Chrome extension yet
- API-first approach requires technical setup
Best For
- Technical teams comfortable with API integrations
- Companies wanting waterfall but not ProntoHQ
- Teams who can handle data cleaning post-enrichment
3. BetterContact – Best Waterfall Alternative After ProntoHQ
BetterContact is the third waterfall enrichment platform that queries multiple data providers sequentially. With access to 15+ sources, it's a solid alternative if you want waterfall technology.
Key Features
- Waterfall enrichment across 15+ data sources
- Smart Email Waterfall™ technology
- Phone number enrichment with multiple providers
- Real-time email verification
- API access included
Pricing
- Starter: $39/month - 1,000 enrichments
- Growth: $149/month - 5,000 enrichments
- Scale: $399/month - 15,000 enrichments
- Enterprise: Custom pricing
Pros & Cons
✅ Pros:
- True waterfall technology
- Access to 15+ data providers for one price
- Good phone match rate (82%)
- Solid email coverage (73%)
- Strong European data quality
❌ Cons:
- Phone match rate lower than ProntoHQ (82% vs 93%)
- Email match rate significantly lower (73% vs 95%)
- Fewer data sources than ProntoHQ (15 vs 20+)
- No Chrome extension yet
- API-first approach requires technical setup
Best For
- Technical teams comfortable with API integrations
- Companies wanting waterfall without ProntoHQ
- High-volume enrichment needs (5,000+ contacts/month)
- Teams prioritizing both phone and email coverage
4. Datagma – Best for Real-Time LinkedIn Enrichment
Datagma specializes in real-time LinkedIn enrichment with a powerful Chrome extension. Unlike waterfall tools, Datagma relies on a single proprietary database optimized for speed.
Key Features
- Instant LinkedIn profile enrichment
- Chrome extension for one-click enrichment
- Email + phone number extraction
- Company data enrichment
- GDPR-compliant data handling
Pricing
- Starter: $49/month - 500 enrichments
- Professional: $99/month - 2,000 enrichments
- Business: $249/month - 5,000 enrichments
- Enterprise: Custom pricing
Pros & Cons
✅ Pros:
- Fast enrichment (instant vs waterfall's 2-3 seconds)
- Intuitive Chrome extension
- Good phone coverage (74%)
- Decent email accuracy (61%)
- Affordable for small teams
❌ Cons:
- Single provider = limited coverage vs waterfall
- Phone match rate significantly lower than waterfall tools (74% vs 93%)
- Email match rate below average (61%)
- Smaller database than enterprise platforms
- Limited API functionality
Best For
- SDRs doing LinkedIn outbound
- Teams prioritizing speed over coverage
- Small companies (1-10 users)
- Budget-conscious prospectors
5. UpLead – Best for Verified Contact Data
UpLead focuses on data quality over quantity, with real-time email verification on every contact. It's a solid Lusha alternative for teams prioritizing accuracy over match rates.
Key Features
- 155M+ verified B2B contacts
- Real-time email verification
- Technographics and firmographics
- Chrome extension for instant enrichment
- Advanced search filters (50+ criteria)
Pricing
- Free Trial: 5 credits
- Essentials: $99/month - 170 credits
- Plus: $199/month - 400 credits
- Professional: $399/month - 1,000 credits
Pros & Cons
✅ Pros:
- Real-time data validation
- No annual commitment required
- Strong technographic filtering
- Good international coverage
- Email accuracy decent (57%)
❌ Cons:
- Phone coverage moderate (56%)
- Email coverage below average (57%)
- Smaller database than competitors
- Credits expensive at higher volumes
- Single provider = limited phone sources
Best For
- Email-first prospecting teams
- Companies prioritizing data quality over volume
- Teams needing technographic data
- Mid-market companies (10-50 users)
6. RocketReach – Best for Executive & C-Level Contacts
RocketReach specializes in finding hard-to-reach executives with 700M+ professional profiles. It's particularly strong for sourcing C-level contacts and board members.
Key Features
- 700M+ professional profiles
- Executive and C-level contact focus
- Chrome extension for instant lookups
- Social media profile aggregation
- Bulk enrichment capabilities
Pricing
- Essential: $53/month - 170 lookups
- Pro: $107/month - 375 lookups
- Ultimate: $249/month - 1,000 lookups
- Custom: Enterprise pricing available
Pros & Cons
✅ Pros:
- Massive database (700M+ profiles)
- Strong executive contact coverage
- Email accuracy good (63%)
- Good UI/UX experience
- Social profiles included
❌ Cons:
- Phone coverage moderate (55%)
- Single provider = limited phone sources
- Credit system can be confusing
- Phone data weaker than email data
Best For
- Executive outreach campaigns
- Recruiters targeting senior roles
- Account-based marketing teams
- Researchers gathering contact intelligence
7. Apollo.io – Best All-in-One Sales Platform
Apollo.io combines a massive B2B database (275M+ contacts) with sales engagement tools, making it more than just a Lusha alternative—it's a complete sales platform.
Key Features
- 275M+ contact database
- Built-in email sequencing
- Sales dialer included
- Meeting scheduler
- Chrome extension for enrichment
- Conversation intelligence
Pricing
- Free: 50 phone + 50 email credits/month
- Basic: $49/month/user - 900 email + 120 phone credits
- Professional: $99/month/user - 1,200 email + 240 phone credits
- Organization: $149/month/user - unlimited emails + 360 phone credits
Pros & Cons
✅ Pros:
- All-in-one platform (no need for other tools)
- Huge database with strong US coverage
- Good email accuracy (65%)
- Generous free tier
- Built-in sequencing and dialer
❌ Cons:
- Phone match rate lower (53%)
- Single provider = limited phone sources
- Interface can be overwhelming
- Phone credits expensive at scale
Best For
- Teams wanting all-in-one solution
- US market prospecting (best coverage)
- Companies consolidating sales stack
- Budget-conscious teams (good free tier)
8. Wiza – Best for LinkedIn Sales Navigator Users
Wiza is a LinkedIn Sales Navigator companion tool that specializes in phone enrichment. Despite lower match rates (45% phones), it's popular for its simplicity and Sales Navigator integration.
Key Features
- Direct Sales Navigator integration
- One-click list export from LinkedIn
- Phone number enrichment
- Email finding and verification
- Bulk enrichment from LinkedIn searches
Pricing
- Starter: $50/month - 200 exports
- Pro: $150/month - 1,000 exports
- Business: $300/month - 2,500 exports
- Enterprise: Custom pricing
Pros & Cons
✅ Pros:
- Seamless Sales Navigator integration
- Simple one-click workflow
- Email accuracy reasonable (67%)
- No Chrome extension needed
- Good for LinkedIn-heavy workflows
❌ Cons:
- Lowest phone match rate (45%)
- Single provider = limited coverage
- Requires Sales Navigator subscription
- Data quality inconsistent
- Limited outside LinkedIn ecosystem
Best For
- Sales Navigator power users
- Teams already using LinkedIn Premium
- Simple workflows (LinkedIn → CRM)
- Budget teams with basic needs
9. Kaspr – Best for LinkedIn-First Prospecting
Kaspr excels at LinkedIn prospecting with its powerful Chrome extension. If you live in LinkedIn Sales Navigator, Kaspr is an alternative to Lusha for workflow-first prospecting.
Key Features
- One-click LinkedIn enrichment
- Automated workflow sequences
- Built-in CRM functionality
- GDPR-compliant data sourcing
- Browser extension for instant access
Pricing
- Free: 5 phone + 5 email credits/month
- Starter: $65/month/user - 300 phones + unlimited emails
- Business: $99/month/user - 600 phones + unlimited emails
- Organization: Custom pricing
Pros & Cons
✅ Pros:
- Intuitive LinkedIn integration
- No annual commitment required
- Strong email accuracy (59%)
- Built-in prospecting workflows
❌ Cons:
- Limited to LinkedIn ecosystem
- Phone match rate low (39%)
- Phone credits expensive at scale
- Single provider = limited coverage
- Smaller database than enterprise tools
Best For
- SDRs focused on LinkedIn outbound
- Recruiters sourcing candidates
- Small teams (1-5 users)
- European market prospecting
10. ContactOut – Best for Recruiter & Sourcing Teams
ContactOut started as a recruiting tool and has evolved into a B2B contact finder. With 300M+ profiles, it's particularly strong for sourcing and talent acquisition teams.
Key Features
- 300M+ professional profiles
- Triple-verified email system
- Phone number coverage across 100+ countries
- LinkedIn and GitHub integration
- Bulk enrichment capabilities
Pricing
- Free: 40 emails/month (no phones)
- Email Only: $29/month - 200 emails
- Sales: $99/month - 500 phones + unlimited emails
- Pro: $199/month - 1,500 phones + unlimited emails
Pros & Cons
✅ Pros:
- Excellent for recruiting and sourcing
- Email accuracy decent (51%)
- Good international coverage
- Generous free tier for emails
- Chrome extension included
❌ Cons:
- Phone coverage low (33%)
- Email coverage below average (51%)
- Single provider = limited phone sources
- Interface designed for recruiters (not sales-first)
- Phone credits expensive at scale
Best For
- Recruiters and talent acquisition teams
- Teams prioritizing email over phone
- International hiring campaigns
- Companies with recruiting + sales needs
11. ZoomInfo – Best for Enterprise Sales Intelligence
ZoomInfo is the enterprise standard for B2B contact data. With 100M+ contacts and advanced intent signals, it's built for large sales organizations, though it comes at a premium price.
Key Features
- 100M+ B2B contact database
- Intent data and buying signals
- Technographics and firmographics
- Conversation intelligence integration
- Advanced search filters
Pricing
- Custom pricing (typically $15K-40K/year minimum)
- Annual contract required
- Demo required to see pricing
- Volume-based pricing tiers
Pros & Cons
✅ Pros:
- Massive database with deep company data
- Email accuracy below average (49%)
- Advanced filtering and segmentation
- Intent data and tech stack visibility
- Excellent US coverage
❌ Cons:
- Very expensive (enterprise only)
- Phone match rate lowest (32%)
- Email match rate lowest (49%)
- No transparent pricing
- Annual commitment required
- Overkill for small teams
Best For
- Enterprise sales teams (50+ reps)
- Companies with large budgets ($15K+/year)
- Strategic account teams needing intent data
- US market prospecting (best coverage)
ProntoHQ vs Lusha: Head-to-Head Comparison
Here's how ProntoHQ (our #1 pick) compares directly to Lusha:
Winner: ProntoHQ offers 12.9x better value per phone number ($0.08 vs $1.03) with waterfall technology that checks 20+ sources instead of just one. With 93% phone match rate vs Lusha's 51%, ProntoHQ is the clear winner for sales teams who prioritize phone prospecting.
Waterfall Enrichment Explained: Why It Matters
Understanding waterfall enrichment is key to choosing the right Lusha alternative.
Traditional Single-Source Approach (Lusha Model)
User Request → Single Provider → Result (or nothing)
If that one provider doesn't have the data, you get zero results. No backup, no alternatives.
Waterfall Enrichment Approach (ProntoHQ, FullEnrich, BetterContact Model)
User Request
→ Provider 1 (no result)
→ Provider 2 (no result)
→ Provider 3 (found!)
→ Validation
→ Deliver Result
The system checks multiple sources sequentially until it finds valid, verified data.
Real-World Impact
Example: Finding phone number for "John Smith, VP Sales at Acme Corp"
Single-Source Tool (Lusha, Kaspr, Wiza, etc.):
- Checks 1 provider
- Match rate: 32-74% for phones
- Result: Often returns nothing or outdated number
Waterfall Tool (ProntoHQ, FullEnrich, BetterContact):
- Checks 15-20+ providers sequentially
- Match rate: 82-93% for phones
- Result: Significantly higher chance of finding current mobile number
Business Impact:
- 50%+ more successful phone matches
- Less time wasted on bad numbers
- Better ROI on prospecting time
- Access to 15-20+ providers for the price of one
Frequently Asked Questions
What is the cheapest Lusha alternative?
BetterContact is the most affordable waterfall option at $39/month. For single-provider tools, several options exist under $50/month, but they offer significantly lower match rates (32-74% phones vs ProntoHQ's 93%).
Which Lusha alternative has the best phone number accuracy?
ProntoHQ leads with 93% phone match rates thanks to waterfall enrichment across 20+ providers. FullEnrich is second with 85% but has data quality issues for FR/US markets. BetterContact is third with 82% phone match rate.
Is there a free alternative to Lusha?
Apollo.io offers the best free tier with 50 phone + 50 email credits per month (though only 53% phone accuracy). Kaspr gives 5 phone + 5 email credits free (39% phone accuracy). ContactOut provides 40 emails free monthly (no phones, 51% email accuracy).
What tool is better than Lusha for LinkedIn prospecting?
ProntoHQ offers the best LinkedIn integration with 93% phone and 95% email match rates. Kaspr specializes in LinkedIn with one-click enrichment but only 39% phone match rate. Apollo.io also has strong LinkedIn integration with 53% phones.
Do any Lusha alternatives offer waterfall enrichment?
Yes! Three tools offer waterfall enrichment: ProntoHQ (20+ providers, 93% phones), FullEnrich (15+ providers, 85% phones, data quality issues), and BetterContact (15+ providers, 82% phones). The other 9 alternatives use single providers and achieve 32-74% phone match rates.
Which alternative is best for European phone numbers?
ProntoHQ excels at European coverage (93% match rate) thanks to multiple EU data providers in its waterfall. BetterContact is also strong for EU prospecting (82% match rate). Kaspr is GDPR-compliant but only achieves 39% phone match rate.
Can I get email and phone data from the same tool?
Yes, all 12 tools provide both. Best performers:
- ProntoHQ - Best for both (93% phones, 95% emails)
- FullEnrich - Strong waterfall (85% phones, 86% emails, but data quality issues)
- BetterContact - Solid waterfall (82% phones, 73% emails)
- Datagma - Balanced single-provider (74% phones, 61% emails)
What's the best Lusha alternative for cold calling?
ProntoHQ wins for cold calling with:
- 93% phone match rate (vs. Lusha's 51%)
- Mobile number priority
- Real-time validation
- 20+ data sources for maximum coverage
- Waterfall technology ensures highest possible match rates
FullEnrich is second with 85% (but data quality issues), and BetterContact third with 82%.
Are there any Lusha alternatives with APIs?
Yes, API access available:
- ProntoHQ - RESTful API included in all plans
- BetterContact - API-first design, waterfall enrichment
- FullEnrich - API available with waterfall
- Apollo.io - Comprehensive API for database + engagement
- Datagma - Real-time enrichment API
How do I switch from Lusha to another tool?
- Export your data from Lusha (CSV download)
- Sign up for alternative (most offer free trials)
- Test with 10-20 contacts to verify data quality
- Compare results vs. Lusha
- Train your team on new tool
- Cancel Lusha after successful transition
Most alternatives offer migration support and onboarding.
Bottom line: The B2B data landscape has evolved beyond single-source tools like Lusha. Only 3 tools offer waterfall enrichment—ProntoHQ with 20+ providers at 93% phones (clear winner), FullEnrich with 15+ providers at 85% phones (data quality issues), and BetterContact with 15+ providers at 82% phones (solid alternative). The other 9 alternatives use single providers and achieve 32-74% phone match rates.
If phone prospecting matters to your business, waterfall technology is non-negotiable. The best choice depends on your specific use case, but in 2026, there's no reason to accept Lusha's 51% phone match rate and single-provider limitation when superior waterfall alternatives exist.
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