How to Use Sales Navigator for Gmail

Nicolas Fernandez
🦁 Expert Growth, Outbound & AI : +10k meetings booked | 153 customers

Ever found yourself juggling between LinkedIn Sales Navigator and your Gmail inbox, wishing there was an easier way to merge the two? Well, you're not alone. Many sales professionals have been searching for that seamless integration to boost their lead generation efforts. This blog dives deep into the world of Sales Navigator for Gmail and what you need to know about it.

  • What exactly is Sales Navigator for Gmail?
  • Why did it shut down?
  • What are the best alternatives out there?

What is Sales Navigator for Gmail?

So, what's the buzz about Sales Navigator for Gmail? Essentially, it was a nifty tool that allowed Gmail users to access LinkedIn profiles directly from their inbox. Imagine reading an email and instantly seeing the sender's professional background without switching tabs. Cool, right?

This integration was powered by Sales Navigator Lite, previously known as Rapportive. It provided valuable insights like job titles, company details, and mutual connections. For sales professionals, this meant quicker lead generation and more personalized outreach.

Pro Tip: Personalizing your emails with insights from profiles can significantly boost your response rates.

Some key features included:

  • Viewing LinkedIn profiles within Gmail
  • Sending connection requests without leaving your inbox
  • Accessing mutual connections and shared interests

How to integrate Sales Navigator with Gmail?

Back in the day, integrating was as simple as installing the Google Chrome extension for Sales Navigator. Once added, your Gmail account would display LinkedIn insights alongside your emails. It streamlined the process, making prospecting a breeze.

Pro Tip: Using browser extensions can save you tons of time by consolidating tools.

Steps were:

  1. Visit the Chrome Web Store and search for the Sales Navigator extension
  2. Click "Add to Chrome" and install
  3. Log in with your LinkedIn account
  4. Start seeing profiles in your inbox!

What are the features of Sales Navigator Lite?

Sales Navigator Lite was a stripped-down version of the full tool, offering essential features for quick insights. It allowed users to:

  • Get basic profile info of email senders
  • Connect on LinkedIn straight from Gmail
  • See shared connections and interests

While it wasn't as robust as the premium version, it was perfect for those needing quick data without a hefty price tag.

Pro Tip: Sometimes, less is more. Lite versions can offer just what you need without overwhelming features.

Why is Sales Navigator for Gmail shutting down?

In recent updates, LinkedIn announced the sunset of Sales Navigator for Gmail. The primary reasons cited were changes in their privacy policy and a shift towards improving the core Sales Navigator experience.

It's all about focusing resources on tools that offer the most value. Unfortunately, this meant discontinuing some lesser-used features.

What are alternatives to Sales Navigator for Gmail?

Don't fret! There are several alternatives and competitors out there that can fill the void:

  • Pronto - A powerful sales navigator profile scraper that integrates smoothly with your workflow.
  • Outreach Sales Navigator Integration - Check out how to optimize your outreach with this tool.
  • Other chrome extensions that offer LinkedIn insights in your inbox.
Pro Tip: Always explore a few tools to find the one that fits your needs best.

How to use Sales Navigator for lead generation?

With or without the Gmail integration, LinkedIn Sales Navigator remains a powerhouse for lead generation. Here's how you can maximize it:

  • Use advanced search filters to identify potential leads.
  • Save leads and accounts to stay updated on their activities.
  • Engage with prospects through personalized InMail messages.
Pro Tip: Consistent engagement with your saved leads can keep you on their radar when they're ready to make a decision.

What is the privacy policy for Sales Navigator?

Concerned about data? LinkedIn takes user privacy seriously. Their privacy policy ensures that your user data is protected and used appropriately. Always make sure to review the terms of service and understand how your data, and that of your contacts, is handled.

How to extract leads using Sales Navigator?

Looking to extract valuable data from LinkedIn? While manually viewing profiles is one way, tools like Pronto can help you efficiently scrape and gather email addresses and other pertinent information. Remember to use such tools responsibly and in line with LinkedIn's policies.

Pro Tip: Quality over quantity. Focus on extracting leads that match your ideal customer profile for better conversion rates.

At the end of the day, while the Sales Navigator for Gmail might have been a handy tool, there are still plenty of ways to streamline your sales process. Tools like Pronto are stepping up to fill the gap and help sales professionals like you stay ahead of the game.

FeatureBasic AccountSales Navigator
Lead RecommendationsNoYes
InMail Messages5 per month20 per month
Advanced Search FiltersLimitedAdvanced
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